What comes to your mind when you hear about shooting a TVC or a video? Gather on the set, start the camera, and whoosh. Is the video ready? Yes, we all think the same. But do you know the reality is far from this?
In fact, it takes days and days in pre- and post-production of a single 2-minute video. From writing the dialogues to selecting the song. There is so much effort put into what becomes a TV commercial or a YouTube video, or an Instagram reel. So, let us walk you through the steps involved in the video shooting process that’ll surely be of your help.
The Pre-Production
Before the first frame is shot, it undergoes a series of processes, changes, and extensive groundwork that includes establishing the theme, tone, and focus of the brand. Making sure everything runs smoothly on the day of the shoot.
First: Objective and Audience
Let people instantly know you. Every video needs a purpose, right? Decide whether you are trying to raise brand awareness, generate leads, educate your audience, or entertain them. This will serve as the basis for selecting the tone, style, and content of the video.
Also, knowing your audience beforehand is essential. Who are you trying to reach? What are their interests and pain points? Knowing your audience helps you craft a message that resonates with them.
Second: Video Concept and Script
Once your objective and audience are clear, it's time to brainstorm a creative concept. This is the big idea that will bring your video to life. Write a detailed script– not just a good one. Every second of the video makes an impact.
It should include more than just dialogues; the outlines, scene descriptions, camera movements, and on-screen graphics.
For a complex shoot, a storyboard—a visual representation of each shot—is invaluable.
Third: Budget and Timeline
A detailed budget that covers all potential costs, including equipment rentals, location fees, talent, crew, and post-production, so that any inconvenience and misunderstanding can be avoided.
Another thing that is very essential is a timeline, because there is a high chance of getting things out of hand in these situations.
So the safest option is to set a clear schedule for each stage of the project, from pre-production and shooting to editing and final delivery. This helps you stay on track and avoid costly delays.
The Logistics
There is, in fact, a lot of stuff apart from the scripting, writing, and budgeting. Among the series of processes mentioned above. They also acquire a super important place.
First: The Location
A video can be shot in a studio as well as in a specific location. Depending on the type of business it's for. If you're based in the Middle East and looking for a studio in Dubai.
Mystic Studio offers state-of-the-art facilities, professional equipment, and an immensely experienced team to support your production. They also have dedicated spaces that are designed for professional video shoots, ensuring a consistent and high-quality final product.
Second: Assembling the Crew and Talent
You can shoot a video with just a director, a cameraman, and the talent, or you might need more than that, like a lighting technician, a sound mixer, the producer, a helper, a makeup artist, and the list goes on – it depends on the kind of video you are making.
If you're a one-person team, you'll need to be organized and wear multiple hats. Choosing the right on-screen talent is also crucial; they need to be comfortable and able to deliver the message effectively.
Third: Equipment and Gear
Complete and quality equipment is necessary, everything from cameras, lenses, and tripods to lighting kits, microphones, and sound recorders. Make sure all your gear is tested and fully charged before the shoot day. Always have backup batteries and memory cards on hand to prevent any interruptions.
Finally, The Shoot Day
Until the video is complete and posted, it remains in the production and editing phase. The final tasks before the shooting starts are also important to note.
First: The Call Sheet
You might be wondering what a call sheet is. It is a document that outlines all the vital information for the shoot day. It includes the schedule, location details, contact information for all crew and talent, and a list of scenes to be shot.
Make sure to distribute this to everyone involved a day or two before the shoot to ensure everyone is on the same page.
Second: Setup and Rehearsals
Try to arrive a bit earlier than the given time. Make sure all the pre-preparations are done, set up your equipment, and light the scene.
Once everything is ready, run through a few rehearsals with your talent. This helps them get comfortable, allows you to fine-tune camera angles and movements, and ensures everyone understands the flow of the scene.
Third: The Take
When you're ready to start recording, remember to be patient and encouraging with your talent. Don't be afraid to do multiple takes to get the perfect shot.
A good practice is to shoot more footage than you think you'll need; it gives your editor more options in post-production.
It doesn't end here!
You think once you're done with shooting, the video is done? Nah, now the most important part starts here. Getting it all together, smoothing it out, polishing, finalizing the quality, the graphics, sound, timing, EVERYTHINGGGG
The Final Stretch: Post-Production and Beyond
First: Editing
This is the art of storytelling in the editing room. Assembling the footage, cutting out unnecessary parts, and adding music, sound effects, and graphics to create a polished final product. But there is more to it.
Second: Color Grading and Sound Mixing
These are the final touches that make a video look and sound professional. Color grading adjusts the color and tone of your footage to create a specific mood, while sound mixing balances all the audio elements to ensure a clean, clear soundtrack.
Finally, the distribution and promotion
Now the video is complete and approved, and ready to be posted and distributed to relevant channels and different platforms like YouTube, Instagram, and Facebook. As well as the website and other targeted spaces.
The Final Take
Planning and organizing a video shoot can seem daunting, but by breaking it down into these manageable steps, you can create a seamless and professional production. Whether you're looking for a studio in Dubai or a studio near me, the right preparation is the key to turning your vision into a reality